So I was thinking about my last post and how I have not explained the purpose I have produced the line for...

'Ever wanted to go out in wellingtons that are as comfortable as walking boots and also carrying on that comfort you feel into you clothing well Style of a Hunter have made this possible, they have brought out there new clothing line of Fashionable, light-weight, tailored clothing to be appropriate at every event, you might be thinking there is already products such as this on the market but not in this price range the range produce as from £20-40 making them very assessable to everybody whatever the weather get out in you new Styles of a Hunter clothing.'

After looking into the market level already producing fashionable outdoor clothing it was clear there was room for mine its good quality clothing at reasonable prices and as the name is already established it shouldn't be too hard to get the line selling.

The new direction for Hunter.

This is my mood board for my line created for hunter. I have kept this very simple such as Hunters image has already portrayed.

I designed the clothing to be loose, comfortable and tailored much as I would assume the customers of hunter would expect from there clothing.

This swing tag is from my fashion marketing project. I have decided to take hunters and produce a fashion line for them. This is the tag that will be in all the products.

I have created this mood board to show the product direction that my chosen company have already gone in, I have also included in this board images of the type of advertising they use,as you can clearly see they keep this stylish and sophisticated, the colours down the middle are their chosen pallets however these often change compared to trends take for instant the corral colour has been brought out especially to suit this summers colours.