So I was thinking about my last post and how I have not explained the purpose I have produced the line for...

'Ever wanted to go out in wellingtons that are as comfortable as walking boots and also carrying on that comfort you feel into you clothing well Style of a Hunter have made this possible, they have brought out there new clothing line of Fashionable, light-weight, tailored clothing to be appropriate at every event, you might be thinking there is already products such as this on the market but not in this price range the range produce as from £20-40 making them very assessable to everybody whatever the weather get out in you new Styles of a Hunter clothing.'

After looking into the market level already producing fashionable outdoor clothing it was clear there was room for mine its good quality clothing at reasonable prices and as the name is already established it shouldn't be too hard to get the line selling.

The new direction for Hunter.

This is my mood board for my line created for hunter. I have kept this very simple such as Hunters image has already portrayed.

I designed the clothing to be loose, comfortable and tailored much as I would assume the customers of hunter would expect from there clothing.

This swing tag is from my fashion marketing project. I have decided to take hunters and produce a fashion line for them. This is the tag that will be in all the products.

I have created this mood board to show the product direction that my chosen company have already gone in, I have also included in this board images of the type of advertising they use,as you can clearly see they keep this stylish and sophisticated, the colours down the middle are their chosen pallets however these often change compared to trends take for instant the corral colour has been brought out especially to suit this summers colours.

This is my mood board I hope it portrays to you everything about where I gain my inspiration from. I like to use a lot of recyclables in my designing such as old buttons, newspapers, lace and whatever I can find that inspires me!

The image of the stack of matrices really influences my thinking, the photographer of the piece is Tim Walker who does shoots for such magazines as vogue. His work is Mystical and romantic which I find a great deal of pleasure creating my work as I feel it gives it a sparkle of elegance to it.

The old trusties!

Everyone should be able to go into their wardrobe and find that pair of jeans.Those ones that fit and feel great, these ones that are saved for the unplanned nights out, dinner dates or anywhere you can go wearing heals.

Those special pair of jeans are essential; if they fit great, they look great and thats what everyone want to give them the confidence they need to make that all important entrance at the start of the night.

Ok so you might be thinking that £39.99 is quite expensive for a pair and I would usually agree but think how often you may turn out to wear them, they are not they type of piece you can only wear a couple times. Thats why jeans are a must have. I brought mine nearly a year ago and they are life savers every time I'm stuck for an outfit(and i know we have all been in that position) they come out the wardrobe. As a suggestion I would recommend keeping one pair for best, I think of it as if you associate them as being for best then when you put them on you feel instantly 'at your best'

So I was thinking about what you may be choosing to put with your newly purchased or reused pastel colours and the answer is anything really! Thats the good thing about them they are so versatile. With your old trusty flared jeans and the before blogged products this could be a great look for or a night out, just by adding heals and few different accessories your look could be transformed! Alternatively why not wear with some bleached boy fit jeans, these are comfortable and really great for kicking about and relaxing in keep this look at a minimum for those lazy days with just a vest top and a cardigan.

So there u have it a quick way of making you products go further!

a touch of pink...


So as you may have guessed pastel pink is one of this seasons hottest colours, wether it being your clothes or accessories every retailer has a hint of this lovely colour! Ok, your probably thinking you might want to add a little fake tan before heading out with this new look but I really don't think its completely necessary with shots of such models as Lily Cole sampling this look it really is open to any skin tone and hair colour.

The great thing about this one is that because every shop is doing it you can chose to shop around, From the top end of the market to those more affordable stores that we love, these lovely nude colours really will style up every outfit giving a touch of class to every look. These products are just a few i felt could help you on your way to create this look...

image1: necklace- Riverisland.com

image2: top- missselfridge.com

image3: waistcoat- newlook.co.uk

image4: Bag- missselfrides.com